ORA in Italian means “now” and “time”.

And ORA Spritz was built around that idea,
something to be enjoyed between things.
Before dinner. After nothing. In the middle of everything.

In Italy, we grew up with the aperitivo, not as a drink, but as a ritual.

A pause that turns into something.

A glass that becomes a conversation.

A moment that stretches longer than it should.

We wanted to bring it back to what made it special:
simplicity. Simple. Immediate. Effortless. Ready when you are.
A perfectly balanced spritz, already made.
No mixing. No measuring. No waiting.

And then, we took it one step further.

We created a non-alcoholic version,
with the same taste, the same feeling, the same experience.

So now, there’s both.

Alcoholic or not, the ritual stays the same.